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The first rule is to break all the rules. Isn't it interesting that this rule is what has always inspired the new collections at Viva Ceramica, new ideas that come from people who, just like me, are basically straightforward and, if the truth be known, fairly conservative. But it is true that one of the basic rules in life is continual renewal, those changes which we might be scared of, but which we seek out anyway because they are what makes life exciting, varied and unique. So here's to you and thank you for your happy courage in staying with me though all of my brainstorms. Welcome to the world of Prêf à porter.
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SOLEADO draws its inspiration from the beauty of the countryside in Provence, where the light, the sun and the bright, strong colours transmit an enchanting vitality.
The Soleado collection provides a vivid recollection of Provence's agricultural landscape, with its lavender fields and gardens of almond trees and sunflowers, its wonderful uncontaminated environment.
Once again, the state-of-the-art industrial technology placed at the service of creativity by our technical staff has created a unique atmosphere, given vibrancy by its joyful, sunny colours, which merge into the blue sky and greenery of the countryside and then blend into the pools and lagoons of the Camargue.
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This is the most musical series of patterns I have ever seen: loads of harmony and just vibrating with life; it wants you to dream and be free. It pulses like life, talks to me of love, moves me with its overwhelming softness. Seen through the poetic eyes of Massimo Gardone, nature streams freely over my ceramic tiles, fresh and spontaneous, with a lot of help from state of the art technology.
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