BINOVA S.p.A.

Design lacquer kitchen
REGULA AD BINOVA S.p.A.

The birthplace is the whole world, its language is universal, its nature polymorphous and flexible, mutable in height and in the other dimensions, according to ever new and personalized articulations. REGULA expresses people’s need to adapt their domestic environment to meet ever more specific and individual demands. Whether Japanese, English or Scandinavian, of whatever stature and food culture, in this program the individual finds the mirror of their expectations of functionality.
The soul of REGULA is the union and the connection of separated, independent and autonomous multiplicity. The project rotates around three fundamental concepts that are related to each other as thesis/antithesis/synthesis: Individualism and destructuring - from a structural, functional and aesthetic standpoint and in the finality of the project towards the final consumer, thanks to extreme flexibility in the personalization of the product. Autonomous and independent are the "tower" elements, each with its own specific function. One example of this is the possibility of autonomously varying the height of the surfaces: the hob can be 86 cm in height and sink at a height of 101 cm. Different materials contribute to performing diametrically opposed functions.


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