Every table lamp is basically the same, a base with the light bulb fixed to the top of it and a shade to cover it, it hasn't really evolved that far since the early days of electricity. It doesn't have to be that way. We designed Hollow so that the shade is the base and it all shines. This makes Hollow very versatile, it can stand on its edge or lie on its side and it can even hang off a hook. Hollow beautifully encases the energy saver bulb hiding it from view and casts a comfortable light all around without needing a huge amount of material and energy to do it. Clean, simple, fun.