JCDecaux - Mobilier Urbain
ATTRACTIVENESS. Make it fun, make it easy.
JCDecaux helps make user pathways more varied, more surprising, even more event-driven. There is user information, connectivity solutions, and pop-up interactive campaigns on innovative formats. We increase the site's appeal and add a bit of fun to the commute, using the latest technology: beacons, Wi-Fi, interactive digital screens, augmented reality, and more. With our knowledge of user profiles and expectations, our benchmarking, and our capacity for ongoing innovation, we are creating solutions that are ever more relevant.
REVENUE. Effective audience monetisation.
Faithful to its economic model, JCDecaux pays transit authorities a royalty on its advertising revenue. As experts in outdoor advertising, we perform our own audience research and use the best geo-marketing techniques. Thus, the impact of our campaigns is multiplied, enhancing our service offering to advertisers.