ZEUS

ZEUS was founded in 1984 by a group of friends who enjoyed and wanted to share their experiences in the fields of DESIGN – FASHION – ART. Their aim was to merge and deliberately “contaminate” their ideas. This very instinctive initial idea gave rise to a boutique selling its own fabrics and fashion collections, an art gallery presenting Italian and foreign artists, and a minimalistic avant-garde design collection.

ZEUS is a self-produced and worldwide distributed design collection, mainly designed by Maurizio Peregalli, Doriana and Massimiliano Fuksas, Ron Arad, Franco Raggi, Marie-Christine Dorner and Roberto Tognon.

The research of new, yet traditional materials, semi-handicraft production methods, high quality finishing and details, are the distinctiveness of the thirty-year old tradition of ZEUS.

ZEUS has always been looking for design simplicity and rigor, subtracting the unnecessary, to give value to the specificity of surfaces and to living materials (natural sheet steel, linoleum, aged wood, rusty treatment and simil-concrete finish) creating special and unique pieces.

ZEUS historical headquarter is a Blue Garage of the 50’s, located in Corso San Gottardo, right in the heart of Porta Ticinese Canals’ district in Milano.

ZEUS is a landmark of avant-garde and minimalist design since ever. During the event “Fuorisalone Design Week” its 1000 sqm. showroom becomes a meeting place between the design world and the city.

ZEUS opens his space to an enlarged project. The big Blue Garage of Corso San Gottardo becomes an exhibition center, communication and meeting point for ZEUS and other brands in harmony with ZEUS philosophy.

For over 30 years ZEUS has been making a consistent contribution to the world of small series quality design. ZEUS project has always focused on the solution to the equation: quality, series, image, functionality and price. It could be defined as a minimalist, blunt and linear design with subtle hints of poetry and nature.

Its mission is not only a concept of product style, but is also a concept of home environment and atmosphere, a kind of home living where high tech industrial – and still hand made – products are combined with other “manual” worlds.

With the constantly evolving DESIGN ENSEMBLE project, ZEUS gathers around it some analogous and harmonic brands, looking for a mix of modernity and tradition to get a natural quality of products.