Furniture that transmits images whilst concealing and integrating the screens. Furniture that resonates with an astonishing sound quality thanks to discretely concealed loud-speakers, specifically designed for an extraordinary cinema experience. The new elements of New Concepts collection (N.C. Media Case, N.C. Flat Case, N.C. Ground Case), are conceived to go beyond the traditional solutions, which allow to place or hold passively the electronic equipments. Not only cabinets that support or contain the technology, but a real integration, physical and aesthetical, of the audio-video devices, smartly hidden in the unit to surprisingly appear only when it is needed.