Contemporary authenticity
Boost Natural was born from the confluence of an ancient element like raw earth, the creativity of an Italian architect, and the industrial technology of Atlas Concorde. The result is a collection of surfaces inspired by the natural look of raw earth, now fully part of Atlas Concorde's range of floor and wall tiles.
An authentic natural character
Boost Natural floor and wall tiles reproduce the irregularities, earthy colors, and nuances of natural clay. Opaque to the light and criss-crossed by slight color variations, up close they reveal a pattern of visual and tactile details that reproduce the marks left by manual workmanship and the granularity of the raw earth.
The partnership with Matteo Brioni
To create Boost Natural, Atlas Concorde partnered with Matteo Brioni, the Italian architect who made raw earth the protagonist of contemporary interior design, with prestigious projects all over the world. Together they have created a collection of porcelain floor tiles and natural and enveloping three-dimensional white body wall tiles.
The colors of the earth
The color palette offers five neutral colors that recall the shades of natural clays. Earthy nuances that can be combined with each other, with elegant tone-on-tone combinations or with delicate contrasts. A cobalt blue and a powder color enrich the selection with two contemporary tones boasting a strong personality that can be mixed and matched with all the neutral tones of the range, allowing for greater creative freedom.