Whitek 44 is the innovative integrated wiring system by AVE, recently awarded the prestigious Red Dot Award 2025 in the Interior Design Elements category - one of the most coveted international recognitions in the field of design. In addition, it was featured with the Pills collection in an exhibition at the ADI Design Museum (Museo del Compasso d’Oro), named a finalist at the i-NOVO Awards, and won the European Product Design Award.
At the heart of Whitek 44's success is a series with a refined matt white finish, including switches, sockets, connectors, and all the components needed to create coordinated electrical systems in an elegant total white look. The system introduces several innovations, such as new-generation axial controls, where the button always returns to its original position, ensuring perfect alignment with the front plate. Completing the offering are ultra-slim front plates with a sophisticated design that blend seamlessly into any environment.
The standout feature of Whitek 44 is the Pills collection, designed for AVE by renowned architect Simone Micheli. Made from Corian®, with rounded corners and just 4 mm thick, these front plates convey a sense of harmony and lightness, enhancing the electrical system with touch controls, traditional ones, and versions tailored for the hospitality sector.
More than just design: Whitek 44 is engineered to integrate with all the latest AVE system innovations. Thanks to wired home automation and IoT solutions, it offers smart features focused on energy savings and the development of green, sustainable buildings and homes.