Porcelain stoneware tile MOOV UP

matteindoorliving room

Moov Up is the new microcement-effect porcelain tile collection from Ceramiche Keope. Created as an evolution of the celebrated Moov series – which in 2025 celebrates a decade of uninterrupted success – Moov Up brings an even more contemporary aesthetic vision to porcelain stoneware. This collection brings a new twist to the charm of concrete, with its appealing, innovative graphics inspired by the sophisticated textures of contemporary microcement. Moov's traditional Portland cement has evolved into the lightweight, minimal and decorative microcement of Moov Up, opening up unprecedented design opportunities. The signature feature of Moov Up is its soft, ultra-matt finish, which creates surfaces that embrace tastes across the generations, for elegant, essential, versatile looks. The texture of Moov Up, with its smooth, compact rendering, slots effortlessly into contemporary interior design settings worldwide. The Natural R9 and Structured R11 finishes guarantee the versatility and performance of the original collection, while the real innovation here is the ULTRAmatt surface (Italian Patent Pending): this revolutionary finish enhances the authentic allure of the cement effect and combines the microcement aesthetic with the technical performance of porcelain stoneware. Soft to the touch and easy to maintain, this innovative surface lends distinctive character to any environment, from urban spaces to those nestling in the natural landscape.