Porcelain stoneware tile VERSILIA

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A symbol of Made in Italy excellence, Carrara marble has boldly crossed centuries, geographies, and eras with its noble style. With Versilia, Ceramiche Keope explores one of its most iconic expressions: pure, precious white marble, reinterpreted in porcelain stoneware across three sophisticated color shades. These surfaces draw inspiration from some of the most celebrated varieties quarried in the Apuan Alps: Statuario Extra, Calacatta Borghini and Calacatta Michelangelo – materials renowned for their extraordinary purity, elegant veining and profound symbolic value. With this new chapter, Keope enriches the narrative of the Versilia collection, distinguished by its flawless reproduction of grey marbles of rare elegance such as Bardiglio, Breccia and Blu San Nicola, capable of evoking both the power of stone and the depth of time. Versilia’s new color triad – Borghini White, Absolute White and Michelangelo White – shapes a rarefied and striking aesthetic in which each surface becomes a mineral landscape and a sculptural gesture. Veins, at times bold and defined, at others subtle and almost imperceptible, unfold across pure or warm whites, faithfully reproducing the visual and tactile qualities of Carrara’s most iconic marble varieties. The result is a porcelain stoneware collection designed for fine contemporary architecture, where classic beauty is reinterpreted in new and unexpected forms. The range of finishes that capture the timeless and quintessentially Italian beauty of marble includes Silky, soft to the touch with a delicate sheen, Lappato, with a glossy effect, and Strutturato R11, ideal for outdoor applications.