Cement Project is a system of surfaces and colours that faithfully recreates the aesthetic and tactile effects of cement, including the traditional wood slat formwork.
Conceptually the collection recalls the great Brutalist architecture of the 20th century, which lends it its austerity and highly expressive nature, yet its application is open to a wide variety of interpretations.
Cement Project plays with a combination of five nuances broken down into three different surfaces: Work, Cem, and Land, each one available in different thicknesses and formats.
Cement Project is part of the PROTECT line of products: antimicrobial floor and wall tiles, designed for healthy, safe and protected living spaces.
Cem is inspired by cement applied by hand with a spatula. The surface reproduces traces of the craftsman’s movements that extend and spread the cement on the ground. The uniqueness of the series is constituted by the infinite shades of grey and a fascinating and special glossy/opaque reflection on the surface that gives the product a unique and distinctive character.