Slab tile display rack

for stone slabsfor samplesfor exhibitions

Overview
ETALAGE presents a revised approach to ceramic tile and surface showrooms focused on clarity, reduced visual clutter and customer-centered navigation. The content positions the showroom as a communicative environment that helps architects, designers and buyers visualise materials within real projects.

Brand Philosophy & Approach
ETALAGE builds displays from 15 years of observation of how people interact with building materials in person. The approach prioritises clear signage, simple circulation, and digital support tools to guide visitors and facilitate material selection based on real-use context.

Key Systems & Products

• bombay booklet (1800 x 1200, 8x4): heavy-duty slab organiser presenting large-format slabs like book pages for easy comparison.
• kiosk (for Moroccan & subway ceramic wall tiles): integrated graphic header to contextualise collections and guide selection of smaller-format ranges.
• small book 60x120: compact, minimalist frame that reduces visual clutter while highlighting sample details.
• floor frame (for 600 x 600): a frame designed to let customers experience the floor plane, reinforcing spatial perception.
• high slope stand - FLOOR: space-efficient stand delivering multiple samples with a clean, continuous line aesthetic.
• rotating stand - WALL: 360° rotation to present ceramic tiles as freestanding architectural elements.
• pull out & rotate horizontal: mechanisms for accessing and viewing large slabs (600 x 1200 and larger) in place.
• Klic clak series (Hangwall): clip and hangwall grids to create mosaic features and demonstrate technical material qualities.
• klic clak - HINGE: swinging displays enabling direct side-by-side comparison through motion.
• Flexiwall & Flexibook: flip systems for immediate comparison of materials and finishes in limited space.
• Flexible EXT: engineered roll-out mechanism for very large slabs (example: 3200 x 1600) for dynamic showroom exploration.
• MarbleFlex Display System: engineered solution to present large-format marble and stone panels interactively.
• incline slider: robust slider with depth layering to guide exploration between showroom zones.
• vertical slider: intermediate discovery zone guiding customers progressively through collections.
• pulllout & pulllout-small: sliding displays that reveal additional samples and encourage visual exploration.
• frame mockup and mini 3D setups: small-scale real-life examples to show finished looks, grout joints and installation details.

Design Guidance & Trends
Recommendations promote simplicity and architectural clarity: reduce clutter with minimalist frames and targeted lighting, build mini real-life setups to show tiles in context, and compose sample groupings to create tile art and inspire design scenarios. The aim is curated, relaxed presentation that encourages informed choices.

Use Cases & Customer Experience
Displays are engineered to convert visitors into active participants. Interactive and flipping systems enable immediate comparison, tactile inspection and spatial imagination, helping architects, designers and buyers project materials into real installations.

Technical specifications

• Target materials: ceramic wall tiles, ceramic floor tiles, large-format slabs, marble and stone panels.
• Sample and slab sizes referenced: 1800 x 1200 (8x4), 60 x 120, 600 x 600, 600 x 1200, 3200 x 1600 (max roll-out example).
• Systems & mechanisms: booklet-style slab organisers, 360° rotating stands, pull-out and pull-out-rotate horizontals, hinge systems, vertical and incline sliders, flip/flipbook systems, roll-out slab mechanisms.
• Design objectives: clear minimalist frames, modular and space-saving operation, emphasis on tactile and visual evaluation, engineered for showroom durability.
• Customer-focused features: immediate material comparison, compact high-impact displays, freedom to explore and options for mini 3D mockups to present finished project looks.