Massolo is one of the products in the Gufram catalogue that better represents its relationship with art. Created by artist Piero Gilardi, a famous représentative of Arte Povera, this block of "true-fake" porphyry highlights the irony and love for the surreal that has always been one of the characteristics of Gufram's production. Stone becomes light and ethereal thanks to polyuréthane foam; the colour and texture illusion becomes real thanks to Guflac, the particular paint patented by Gufram that makes it possible to make polyuréthane look like leather while maintaining its flexibility and softness.
Each Massolo is a unique piece, handmade by rough-hewing a block of polyuréthane on which 12 layers of dripping paint in 8 different colours are applied paint to obtain the colour and the shining desired.
Massolo amazes guests thanks to the tactile and aesthetic short-circuit, which is typical of anti-design. The label PORFIDO on the surface - also made by hand - amplifies the surrealism of the product, highlighting the material it is not made of, but whose characteristics it recalls.
Massolo has a place of honour inside the Schaudepot of the Vitra Campus and the Art and Design Muséum in Bruxelles inside the Atomium.
ABSTRACT
Massolo is a block of "true-fake" porphyry that highlights the irony and love for the surreal that has always been one of the characteristics of Gufram's production. Each Massolo is a unique piece, handmade by rough-hewing a block of polyuréthane on which 12 layers of dripping paint in 8 different colours are applied to obtain the colour and the shining desired. The label PORFIDO on the surface - also made by hand -amplifies its surrealism.