The evolution of the refined tailoring is called Be Unique. A new creative project for wall tiling, in an innovative material mix resorting on tactile feeling, color emotions and suggestions which recall past time for new stories of life. Tiles recalling hand-stretched clay surfaces with uneven roughness or suggesting stone effects, geometrical decorations reminding of “small cement tiles” converted into very free patterns and installation, relief flowers and racemes taken from glazed majolica of noble mansions, and finally third-fired decorations reproducing graphically elegant textures. The return to exclusive tailor-made pieces is emphasized, with material and decoration designed for your own exclusive life style, therefore malleable and thus unique.