Born of the desire to create a porcelain tile that is the true union of high design with sustainability, its six colors truly represent the essence and grain of natural wood, merging the natural elegance of parquet floors with the endless versatility of porcelain tile. Idea Ceramica’s core beliefs in values such as the environment, a truly sustainable industrial growth as well as our deep respect of nature and mankind are the forces behind the creation of this range. Allowing you to enjoy the look and feel of nature while not worrying about Earth’s natural resources being depleted as well as the possible toxicity of some treated woods.