Designed by Max Petrone
Combine the sensory pleasure of drinking illy coffee with the beautiful imagination invoking artwork of acclaimed artist Max Petrone.
Max Petrone tells us six tales, with a painting technique using coffee that develops without any pre-planned design, but with an immediacy where “the first attempt is always good”. There are no complex frameworks or sophisticated elaborations, only simplicity & playfulness. In this collection, multiple characters take form in a story that starts almost by chance and lends itself to the interpretation of the beholder. The protagonists of Max Petrone’s tales are adventurously searching for something, exploring their worlds to find it, each with their own path to follow. For their stories to continue, they need the time and the imagination of the people who have caught a piece of them, perhaps as they sipped their coffee. Each cup carries with it the trace of a tale told by the artist, suggesting characters and settings, inviting everyone to contribute to the narrative, in a dialogue that is refreshing & sincere.
About the Artist
Massimiliano Petrone was born in Turin in 1983 and is one of the most innovative figures in contemporary Italian painting. His work brings together a variety of techniques, constantly experimenting with new styles using oil paint, spray cans and acrylics. His work also extends to graphics, video and a reconsideration of design objects. In 2015, after the success of his live painting, he began his collaboration with illy at the Coffee Cluster for the Milan Expo.