Guide is an illuminated bollard for pedestrian wayfinding, and one of three new additions to the 35 Collection of site elements created with design innovator frog. Its striking form consists of three cast aluminum panels of different heights surrounding a large optical element that houses LEDs arranged in vertical arrays. Light is emitted through the vertical slits between panels at 120 degree angles, illuminating the pathway area to the right and left of each bollard to create an overlapping pattern of light along the path. Unlit and removable versions are also available.