Smart TV B4

UHDOLED55"

A masterpiece perfected by time-honed expertise Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights. The World's No.1 11 years later, still on top Our reign as the world's favourite OLED continues. What makes LG OLED stand apart? alpha 8 AI Processor Definitive intelligence at its core The alpha 8 AI Processor chip redefines OLED with refinements that add transformative yet lifelike detail. Intelligence that refines the OLED experience AI Customisation Syncs with how you watch A picture tailored to your taste Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile. AI Acoustic Tuning Optimal audio to fit your space The sound system detects the layout of your room and where you're sitting to create a dome of sound around you, perfectly tuned to your room's unique acoustics. Intelligence that's bright in any light Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals. AI Picture Pro Insane realism with authentic charm AI Super Upscaling AI fine-tunes the resolution After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism. AI Sound Pro Hear every detail of the soundscape Endless contrast creates infinite impact Scenes burst boldly into life where the darkest shadows and brightest lights intertwine. 100% Colour Fidelity & Volume