Pendant lamp VERONA

brasscontemporarycorded

VERONA is a sophisticated 7-shade pendant that serves soft, glare-free lighting with timeless grace and simplicity. When lit, the spherical pendant beautifully self-illuminates, making for a striking display in itself. VERONA was designed by Sven Middelboe in 1968. 1968 Designed by Sven Middelboe Sven Middelboe had a business degree, but design became his chosen path – and lighting his speciality. In the late 1940s, he had his own company as a lighting manufacturer together with the renowned designer and architect, Jørn Utzon. The collaboration between the two included the now iconic Sundowner and Tivoli pendants, which at the time were lacquered and hand-assembled under fairly primitive conditions. Throughout his career, Sven Middelboe continued to experiment with various shade constructions and combinations, which resulted in the Verona pendant that was introduced in 1968. The series quickly became popular and today, Verona is regarded as one of the most iconic pendants in Sven Middelboe’s wide range of lighting designs. Lightscapes VERONA is a prime example of functionalist design philosophy, in which form follows function. The need for glare-free lighting is achieved by bending and shaping the light around the ring shades. Sven Middelboe managed to design the shades so there are no visible suspensions between the shades - making them almost floating in air. The pendant provides soft and functional illumination that’s easy on the eyes, while elegantly keeping the light source obscured from view. All the while, the lamp itself lights up, becoming a timeless design piece in the room.