In the mid 20th century, a trend known as “mid-century” came to the fore, with certain Modernist echoes. It sought to bring a new futurist look to architecture and design, transforming the 1950s into a golden age of creativity and technological development. Mid-century designs stand out for their unpretentiousness, while still managing to exert a strong power of attraction. They also reflect the spirit of the Swinging 60s– a 1960s cultural revolution in London conspicuous for its optimism, originality and colour.
The JUBILEE collection has revived this trend, taking contemporary mid-century London styles as its reference, with modern designs, unpretentious finishes, functionality and geometric shapes. With this collection, classic elegant models like KILBURN or WATERLOO can be combined with bold ones in hexagonal formats or border tiles. In JUBILEE’s bid to incorporate natural looks, wood was chosen as a distinguishing feature, as illustrated by GREEN PARK. This highly original tile model pays tribute to the warmth of wood in addition to its texture, veins and geometries.
JUBILEE journeys back to the heart of mid-century London, combining modern designs and unpretentious finishes with functionality and geometric influences. This is a collection that invites you to be bold and to take risks. A collection with broad potential and endless possible effects.