BORA Vertriebs GmbH & Co KG
Who we are
BORA - enjoy new freedom in the kitchen
From the Bavarian town of Raubling, BORA Lüftungstechnik GmbH is revolutionising the design and function of kitchens with their effective cooktop extractor systems BORA Professional, BORA Classic, BORA Basic and BORA Pure. The vision of “the end of the extractor hood” is what makes the founder Willi Bruckbauer an absolute pioneer.
The BORA principle is applied physics and no magic: Vapours and odours are suctioned away precisely where they arise - directly at the cooktop, straight from pots, roasters, pans or grills. BORA uses a cross flow which is greater than the rising speed of the cooking vapours - both simple and effective.
BORA stands for the highest quality standards for its products and services. The fact that the production sites are based in Germany and Austria ensures that these commitments are fulfilled. Only high-quality materials such as stainless steel and glass are used. BORA product lines are globally sold only by trained specialist suppliers to ensure first-class service.
All BORA cooktop extractors are making it possible for you to enjoy new freedom in the kitchen. The perfect combination of a highly effective cooktop extractor and a powerful cooktop draws attention with attractive aesthetics without compromising the clear view. BORA is the perfect solution for every room. The cooktops can be selected according to individual cooking preferences. Be it ceran, induction, surface induction, gas or tepan.
The success of the company and its products is also reflected by the numerous awards and acknowledgements such as the “365 Orte im Land der Ideen”, the German Entrepreneur Award, the red dot award, the Plus X Award, the German Design Award, the Iconic Award as well as the German Brand Award of the Good Design Award Chicago Athenaeum.
BORA is different. We represent differentiation. This relates to not only our products but also our attitude, our communications and our behaviour on the market. We offer surprises – through our products and our marketing: the BORA Truck, the cycling team, the TV adverts – think different.
We are concentrated and focused. We develop cooktop extractors and put all of our energy, curiosity and skills into this business field alone. We are never distracted. We are specialists, not generalists. We develop for a niche, which has become a market in its own right. We are the original. We are the synonym. We are the cooktop extractor.
We have a strong sense of national identity. We are committed to this in everything we do. We are cosmopolitan yet strongly rooted. Our employees and our products are from our region for the world. Our quality and our products are from here. BORA is Made in Germany and Made in Austria. We are committed to this.
We are dynamic. We develop products, markets and people. Dynamism is part of who we are. We search for and offer opportunities, therefore helping our employees to develop. We are dynamic in every regard – in our energy, our fitness and our search for new challenges. Our commitment to cycling goes perfectly with this dynamism.
We are transparent. We are open. We are reliable. When working with our development partners, global distribution partners and employees, we live by the value of reliability as a cornerstone of our relationships.
‘Premium’ at BORA means excellent quality, an eye for detail, outstanding customer benefits and unique design in the relevant range. This definition forms the basis of our positioning. At BORA, premium includes innovation and durability – as manifested by our extended warranty.
We are committed to the principle of simplicity. Our products are easy to understand, easy to plan, easy to install and easy to service. We even follow the principle of simplicity in our market development and internal organisation.