Who we are


The personality of this highly traditional Swiss brand reflects a symbiosis of design, quality and functionality. LAUFEN, the premium brand under the ROCA umbrella, is one of the world's leading manufacturers with a global distribution network.

The company's core competence is its knowledge in the area of sanitary ware manufacturing. Over 125 years, the LAUFEN brand has been using the oldest malleable material known to man to make innovative sanitary products in state-of-the-art plants with legendary Swiss precision. Knowledge of the bathroom as a whole developed from the competence of LAUFEN in ceramics manufacturing, and sophisticated design. What makes LAUFEN products unique at the first glance is that their Swiss design unites two major design trends: emotional Italian design from the south and the northern tradition of design precision and clarity.

For LAUFEN, quality has two aspects: manufacturing knowledge and high degree of practical benefit that the finished bathroom affords the customer – which is often not immediately apparent. LAUFEN, a Swiss company manufacturing products that allow water, a precious resource, to be used sparingly, demonstrates in this manner a commitment to preserving natural resources and environmentally- friendly production.

Our values

The world as we knew it has changed and we have sincerely become more aware of the importance of taking care of health and the environment. We are a Swiss brand with a tradition of over 125 years in the production of sanitary porcelain, and we have always been committed to creating a real awareness of environmental dynamics: we collaborate with the best designers and artists of our time, their diverse influences, ideas, concepts and multicultural approaches.

Design, quality, functionality, technology, "artistic" collaborations and connection with the environment from the raw material itself, clay, 100% recyclable. Laufen has an active and proactive environmental behavior: from the substantial reduction in terms of pollution and energy used in factories to the creation of prototypes of revolutionary toilets (Save!), which separate urine from nitrogen, making it possible to reuse it as