SMEG

Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network.

For over 65 years now, Smeg appliances have come to be seen as tasteful and elegant solutions to the demands of contemporary living as a result of the company's partnerships with world famous architects.

Not only does Smeg have a unique profile in terms of domestic appliances, it is also renowned in professional business sectors. The Foodservice and Instruments divisions specialise in the area of large-scale restaurant/catering appliances and electro-medical instruments respectively.

The Smeg Group, thanks to a corporate culture which dictates that maximum emphasis be placed on product quality, technology and design, is consequently known all over the globe as one of the key representatives of "Made in Italy" standards.

Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it.

Attention to detail and design solutions bring homes that reflect the image of their occupants to life. With Smeg, appliances take centre stage in the heart of the home, a place where people can congregate. The kitchenintegrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments.

Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned architects such as Guido Canali, Mario Bellini, the Piano Design studio, Marc Newson and Giancarlo Candeago. Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.

Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life.

Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to and identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.

Smeg appliances are thus snapshots of Italian style, from the retro 50s refrigerators to steel-only cookers, and are able to shape trends and tastes and establish a rapport with the user that goes beyond mere practical concerns. With this philosophy in mind, the firm has embarked on projects with leading designers and architects and internal development programmes which assess current tastes and market trends.