ERLAU

Who we are

The brand Erlau, today part of the RUD Group, is the world market leader for tyre protection chains. In addition, Erlau is the leading producer of open space equipment as well as barrier-free sanitary furnishing for modern bathroom design.

The brand Erlau emerged from the Erlau AG, founded 1828 in Aalen. The Swabian house of ideas develops and produces in Germany and markets its products worldwide. It is a subsidiary company of RUD Ketten Rieger & Dietz GmbH u. Co. KG, which was also founded in Aalen in 1875, making it part of the internationally successfully positioned RUD family business.

Our values

The RUD Group is a dynamic and modern international family group business. Our group goal is continuous and profitable growth whilst maintaining a high level of social responsibility of our natural resources and environment.

Our products give us a clear leadership position across the markets and industries we operate in due to our innovative organisational and operational approach.

With over 140 years of experience and expertise you can rest assured that we develop future-oriented solutions through continuous research and development and product innovation. Our wide range of chain systems and components are used across vast applications such as heavy duty lifting, engineering, MOD, construction, manufacturing and offshore to name a few.

We see our products as the result of our passion, creativity and excellence in our core competences; metal working, welding, heat treatment, surface technology and forging. Long-term partnerships with our customers their satisfaction, and trust in our products is at the heart of everything we do. We strive to offer customer orientated, innovative, top quality, technologically advanced safe products. This is our joint responsibility as a Group.

The RUD corporate culture strongly believes in personal development through ongoing training and education to enrich our knowledgeable workforce. Our international family is a motivated, energetic, flexible and competent team.

Our applied concept of courtesy is adhering to the centuries-old philosophy that acknowledges differences in the workplace and individually whilst allowing them to exist together in harmony.