FitWood of Scandinavia

FitWood represents the new category of design fitness equipment for homes.

FitWood makes ecological and sustainable home fitness equipment that fits every home. Products comprise a new category of Design Fitness Equipment that reflect Scandinavian design and are manufactured using sustainable Nordic wood. In that category, we aim to be the global leader, and have made progress. Although we're a new company, we have already acquired distributors across the world, all of whom have made repeat orders. We have great potential for being a scalable global brand business, via partner network manufacturing and retailer friendly margins.

Our Signature Lines strategy, the first of which has been co-created alongside hockey star Aleksander Barkov, bring visibility, a competitive edge, and additional immaterial rights protection.

We strive for good vibes from cradle to grave. That means that from the day the wood is cut to the day it returns to the earth, we treat whoever and whatever took part with care, dignity, and respect. With products like ours, that’s a pretty long commitment.

A ton of home fitness equipment on the market today is mass produced cheaply and unsustainably by exploited and underpaid workers. Aside from that, mass-produced plastic contributes to worldwide oil consumption and ends up in our landfills and oceans. In materials and production, FitWood relies on Nordic standards. That means that the bar for safety, ethical labor, and sustainability are among the highest in the world.

We believe products should be built to last. We believe they should be high quality, attractive, and sustainable. When they’re finally disposed, they should be re-purposed or wither away, not swirl around in our oceans — forever.

Our core comes from the tradition of Scandinavian design, carefully cultivated Finnish forests and the heritage of Nordic wood craftsmanship. We use traditional hand crafting techniques and CNC Machining to form a perfect alliance between man and machine, old and new. We believe that fitness equipment should be long-lasting, easy to use, effective, and give a great workout experience. At the same time, it should be responsibly made and pleasing to the eye.

At the end of the day, we want FitWood products to do three things:

1. Integrate daily training with your life and family

2. Make your home (and your planet) look better instead of worse

3. Always be by your side in your journey for a stronger, healthier life

We think that’s what high quality actually means.