Who we are

For more than 40 years, the SEGUIN group has been one of the main French designers of fireplaces and wood heating solutions: wood fireplaces, inserts, wood stoves, pellet stoves. Its development has accelerated over the last few years, respecting the idea of working with the most noble materials.

Based in the heart of Auvergne, between Vichy and Clermont-Ferrand, the company now employs more than 200 people, between its Auvergne "heart" in Randan and its two other production units, JC Bordelet (Montpellier) and Axis (Belley). It is also a network of "Club Seguin" dealers, present on all market segments, with products of high technical and aesthetic quality.

But the SEGUIN group, today among the French leaders in wood-burning appliances, is above all a family and human adventure, built around a team from Auvergne committed to the company. While remaining attached to our foundations, we have pursued an open and collective development.

With more than 500 product references, SEGUIN is the market leader in wood, pellet and gas heating.

Our values

The SEGUIN teams have chosen as their corporate values: RIGOUR, RESPECT, COMMITMENT and TRUST.

Behind these words, a clear principle drives us, which probably best defines the company: to be at the side and service of our partners, for long-term development.

This translates for example into :

- Distribution exclusively to professionals
- A strong development axis around exclusive resellers, the "Club Seguin
- Listening to our customers and respecting their history: our resellers remain the bosses in their own homes
- Priority given to training and technical support for after-sales service

The internal functioning of the company strives to be consistent:
- Equal profit-sharing at SEGUIN
- Implementation of profit-sharing contracts in all the Group's subsidiaries
- Profitability serving the development and sustainability of the company
- Strong team autonomy

Finally, these principles are reflected in the company's openness to its environment:
- Co-presidency of the wood sector of the Syndicat des Energies Renouvelables
- Membership of the Flamme Verte label
- R&D partnerships with other players in the sector
- Frequent statements on the position of the wood sector
- Corporate sponsorship with the association Plantons pour l'Avenir: participation in reforestation in France