The chair 940 is a design of one of the most influential architect of the XX century, Gio Ponti. His career spanned throughout diverse disciplines, from architecture to industrial design, art and publishing as founder of famous magazines, and helped to establish the international reputation of Italy as a hub of creativity and genius.In any of his works, Gio Ponti expressed the tension of the synthesis between classic and modern, as result of the principle that the present (the project) represents the past and anticipate the future.
“The past doesn’t exist, everything is simultaneous; there is only the present in our culture, where create the representation of the past and predict the future.” (Gio Ponti)
In the 30s, his work is still deeply influenced by classicism but already expressing elements and tensions of modernism. Ponti 940 chair, last version of a model already launched in 1933, is exemplary: the flared legs and the bended and curved backrest and seat recall classical harmonies retained by clean lines without allowing anything to decoration. The sofisticated detail of the rear groove of the wood that makes unique the ending of the legs downwards as well as the sign of the taper upwards up to the minimum necessary left for the joint of the backrest. Classic elegance and modern simplicity.
PROPHECY ABOUT COLOR: everything will be very colorful. (from ‘Amate l’architettura’,‘Love architecture’, chapter ‘Prophecies’, Gio Ponti, page 210)
From 2015, in the BBB collection Icon Chairs, as an everlasting icon of Italian design, proposed with original and new finishing.