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... t-miss experience for passengers. We work with the biggest names in design to create exclusive solutions and turn airport advertising into a unique showcase for brands. FINANCING. A principled, sustainable model. Air passengers are ...
JCDecaux - Mobilier Urbain
... REVENUE. Effective audience monetisation. Faithful to its economic model, JCDecaux pays transit authorities a royalty on its advertising revenue. As experts in outdoor advertising, we perform our own audience research and use the best ...
JCDecaux - Mobilier Urbain
... SHOPPING. Offer an enjoyable moment. Naturally, advertising has its place in shopping centres and supermarkets, where brands, retailers, and consumers who are ready to buy can meet. JCDecaux uses its systems to help make the shopping ...
JCDecaux - Mobilier Urbain
... furniture since 1964. By creating the advertising bus shelter 50 years ago, Jean-Claude Decaux invented street furniture that succeeded in meeting several needs: it is a functional product for local communities and an advertising ...
JCDecaux - Mobilier Urbain
... advertisers are drawn to JCDecaux’s premium solutions, stylish designs and well-maintained spaces. Experiential and interactive advertising in particular help maintain a unique transport experience and makes waiting more enjoyable. It ...
JCDecaux - Mobilier Urbain
... A relationship The urban population consists of diverse and valuable audiences, known to be affluent and well-informed; from C-suite decision-makers to tech-aware, trend-setting young professionals, from shoppers to connected influencers. These audiences ...
JCDecaux - Mobilier Urbain
... campaigns: Programmatic advertising is the process of using technology to buy and sell ad inventory through automated and data-driven procedures. Programmatic OOH launched at the end of 2018 with the purpose of making OOH advertising ...
JCDecaux - Mobilier Urbain
... exhibition, designed to immerse travellers in the spirit of this traditional celebration, captivated with its creative window displays and refined staging. Guangzhou has recreated festive scenes, decorated with ancient poems and traditional ...
JCDecaux - Mobilier Urbain
... For the International Coffee Day, Illy launched a campaign in Milan to promote its commitment to regenerative agriculture and support for local communities.. On 1 October, for the International Coffee Day, Illy and IGPDecaux launched a major campaign ...
JCDecaux - Mobilier Urbain
... Now TV turns the Causeway Bay tram stop into a playground. Football is taking over the No. 105 tram stop in Causeway Bay thanks to an innovative initiative by Now TV, the television services operator in Hong Kong. To celebrate the European football ...
JCDecaux - Mobilier Urbain