Hanging display panel

indooroutdoorLED

Now TV turns the Causeway Bay tram stop into a playground. Football is taking over the No. 105 tram stop in Causeway Bay thanks to an innovative initiative by Now TV, the television services operator in Hong Kong. To celebrate the European football tournament, Now TV, in partnership with JCDecaux Cityscape, has transformed this tram stop into an interactive venue for city dwellers. The creative and strategic design, as well as the branding of the space, have been carefully thought out to maximise engagement and promote Now TV's exclusive coverage of the tournament. In addition to this activation, Now TV is highlighting its online on-demand service, enabling fans to follow all the tournament matches at any time. The highlight of this activation is the head juggling challenge. A ball suspended in the air invites participants to show off their football skills, adding a fun and dynamic dimension to the public space. This engaging challenge attracts not only football fans, but also the curious, transforming the wait for the tram into an entertaining moment.