- Public spaces, Landscaping
- Urban furniture
- Advertising totem
- JCDecaux - Mobilier Urbain
Advertising totem ŽALGIRIS LEDdigitalilluminated
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Characteristics
- Type
- advertising
- Other characteristics
- LED, digital, illuminated, double-sided, illuminated
- Material
- steel
- Market
- for public space, for public building, for urban areas
Description
For the 80th anniversary of BC Žalgiris Kaunas basketball club, an interactive campaign was launched in Vilnius, showcasing the new jersey designed by Puma and engaging fans with QR codes to buy tickets and products.
The famous Lithuanian basketball club BC Žalgiris Kaunas is celebrating its 80th anniversary, and JCDecaux Lithuania wanted to mark the occasion in Vilnius. An emblematic Morris column has been transformed into an interactive medium, highlighting the club's new green jersey, designed in collaboration with Puma.
An integrated QR code also made it easy for fans to buy tickets for forthcoming matches and access new collections of merchandising.
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*Prices are pre-tax. They exclude delivery charges and customs duties and do not include additional charges for installation or activation options. Prices are indicative only and may vary by country, with changes to the cost of raw materials and exchange rates.
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