For the 80th anniversary of BC Žalgiris Kaunas basketball club, an interactive campaign was launched in Vilnius, showcasing the new jersey designed by Puma and engaging fans with QR codes to buy tickets and products.
The famous Lithuanian basketball club BC Žalgiris Kaunas is celebrating its 80th anniversary, and JCDecaux Lithuania wanted to mark the occasion in Vilnius. An emblematic Morris column has been transformed into an interactive medium, highlighting the club's new green jersey, designed in collaboration with Puma.
An integrated QR code also made it easy for fans to buy tickets for forthcoming matches and access new collections of merchandising.