Metal bus shelter

smartwith benchLED

The NIVEA brand, in collaboration with our Creative Solutions Team and OMD Australia, proposed interactive installations allowing the public to test the famous NIVEA cream. The aim: to bring consumers closer to the benefits of this iconic cream. Developed by our Creative Solutions team in partnership with OMD Australia, these cream dispensers caught the eye of passers-by. The installations were designed to offer skincare enthusiasts a good opportunity to discover the famous NIVEA cream. The bus shelter featured the campaign's key message: “NIVEA is for skin”. This emblematic product has crossed generations with its famous blue jar. Launched in New South Wales and Victoria, the campaign promised to have a positive impact on the skincare habits of Australians. NIVEA hoped to reach a wide audience and inspire a new generation to discover the virtues of this timeless cream.