- Public spaces, Landscaping
- Urban furniture
- Advertising totem
- JCDecaux - Mobilier Urbain
Advertising totem LEDilluminatedoutdoor
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Characteristics
- Type
- advertising
- Other characteristics
- LED, illuminated, outdoor
- Material
- steel, metal
- Market
- for public space
Description
In Rotterdam, the Robijn brand launched a colorful campaign to promote a new tropical fabric softener. Thanks to an olfactory device, passers-by were able to discover the product's floral fragrance.
At the heart of the campaign was a specially designed olfactory device, placed on billboards, which allowed passers-by to discover and smell the floral fragrance of the brand's brand new fabric softener.
This multi-sensory experience invited city dwellers to discover the product's freshness and sweetness in a direct and engaging way. Strategically placed on a busy street, the campaign enabled Robijn to stand out by offering consumers an experience.
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