Advertising totem ROBIJN

LEDilluminatedoutdoor

In Rotterdam, the Robijn brand launched a colorful campaign to promote a new tropical fabric softener. Thanks to an olfactory device, passers-by were able to discover the product's floral fragrance. At the heart of the campaign was a specially designed olfactory device, placed on billboards, which allowed passers-by to discover and smell the floral fragrance of the brand's brand new fabric softener. This multi-sensory experience invited city dwellers to discover the product's freshness and sweetness in a direct and engaging way. Strategically placed on a busy street, the campaign enabled Robijn to stand out by offering consumers an experience.