Discover our best examples of experiential campaigns
Airport advertising offers the choice and flexibility for the most appropriate message delivery. From interactive screens to sponsorships and experiential campaigns, brands can build true engagement and a deeper relationship with their audience.
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Use of dynamic content, activation of audience data, programmatic purchasing... JCDecaux’s global airport platforms allow advertisers to carry out targeted and effective advertising campaigns.
Advertisers can now access digital inventory in JCDecaux's main hubs in a simple and transparent manner.
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The Ipsos research unveils that the typical flyer profile tends to be younger (index 111 for aged 25-44) and more affluent (index 123 for high income) compared to the general population.
Despite the development of videocoference applications, the ACI ASQ Global Traveller Survey shows that the volume of Business travellers has increased in 2022 and 2023 compared to 2019 (24% vs 22%) and the Ipsos research shows they maintain a notably higher frequency of travel compared to the average flyer with an average of almost 5 trips over the past 12 months versus 3.6 for the general flyer population. And global air travel intention remains robust.
The predominant feelings, whether at departures or arrivals, are excitement and curiosity. Moreover, flyers overwhelmingly recognise and value the unique appeal of the airport environment, indicating its profound influence on their perceptions and experiences.