Wall-mounted display panel

indoorurbanfor public building

JCDECAUX PIONEERS DIGITAL OUTDOOR ADVERTISING WITH INNOVATIVE PROGRAMMATIC SOLUTIONS, TO ELEVATE BRAND INTERACTIONS WITH THEIR AUDIENCES PROGRAMMATIC AT JCDECAUX • Worldwide presence across the world’s most influential cities • Strategically located screens across transport & urban and indoor environments • Superior screen quality, 100% viewable Adblock-free, and fraud-free • Data-led campaign planning offering: first, second and third-party data solutions • Dynamic & contextual capabilities • Campaign effectiveness and KPI measurements PROGRAMMATIC ADVANTAGES • Flexibility: Manage when, where and how many impressions you buy • Efficiency: Optimize in flight and manage your targeting strategy • Effectiveness: Activate spend based on triggers, location, audience data (first and third party) or time to enhance targeting • Mobile retargeting: Amplify mobile campaigns and include sequential messaging • Performance: Measure attribution across multiple digital channels and use live results for further optimisation Effectively manage your cross-media campaigns: Programmatic advertising is the process of using technology to buy and sell ad inventory through automated and data-driven procedures. Programmatic OOH launched at the end of 2018 with the purpose of making OOH advertising easier to access by combining data and technology to automate the planning, trading and serving of content to screens. With the addition of OOH to the programmatic ecosystem it is now possible to manage all your digital online and offline campaigns through a single DSP and to effectively manage your cross-media campaigns.