Signage totem

LEDdigitalilluminated

In partnership with JCDecaux Brazil, Faixa Azul deployed an OOH campaign featuring a giant wheel of Parmesan cheese in motion. In São Paulo, passers-by stopped in front of an unusual installation installed by JCDecaux Brazil for the Faixa Azul brand. A huge wheel of parmesan cheese sat atop the digital clock, animated by an eye-catching mechanism. This original project highlighted the “Our Secret Ingredient Is Time” campaign, which emphasizes the importance of aging in perfecting the flavors and textures of Faixa Azul cheese. Produced in collaboration with Bizsys, the campaign illustrated with creativity and precision its central message: the crucial role of time in the creation of an exceptional product. As a result, Faixa Azul succeeded in capturing the public's attention while promoting its traditional know-how.