- Public spaces, Landscaping
- Urban furniture
- JCDecaux - Mobilier Urbain
Billboard
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Description
Discover how Lufthansa captivated city passengers with an interactive campaign during Milan Design Week .
For Lufthansa, IGPDecaux transformed a bus shelter in Largo Cairoli, near the Brera Design District, into a mini-art gallery, displaying works by artist Antonio Colomboni. Passers-by even had the chance to take home a free pop art poster.
On this bus shelter, Lufthansa promoted its new ‘Allegris’ in-flight experience at an event as lively as Milan Design Week. IGPDecaux's Brand Solutions team helped Lufthansa realise this project.
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