Commercial information panel COMMUTERS

outdoorLED

"Metro/Train Stories", based on the survey of 5,260 metro and train users across 14 countries, delves into the world of Metro/Train advertising and highlights how OOH and DOOH enrich the daily commute by inspiring highly engaged audiences who are receptive to advertising and open to influence. Vital ​​​Metro and train stations are now multimodal transport platforms offering an increasingly diversified range of services. They play an essential role in urban lives, connecting people to all the essential areas of the city / country in a fast and efficient way. Effective For commuters, metro/train journeys are frequent and habitual in the sense that they often take place in the same way over several years. As such, metro and train stations are remarkably effective communication platforms that allow brands to establish a daily dialogue with urban audiences. Connected During their journey, commuters stay connected on their mobile. 1 in 3 passengers would like to see advertisements that are meaningful to them and with which they can interact to obtain more information, download a promotional coupon, download an app, find a location and sometimes even buy a product. ​