Multifunction home automation system touch screen

for distributed audiofor home multimedia systemsrecessed

RELEVANT MESSAGES. At the point of purchase. With more time spent away from home, the Active Space is becoming an increasingly influential part of daily life. When in the Active Space, consumers are on the way to work, shops, home or leisure activities. While on the go, consumers are at the point of purchase and they search for information to help them make informed decisions. This is The Last Window of Influence; just before they make purchase decisions, consumers are found in a positive mindset, more alert and receptive to visual and brand messaging. Eye-catching and relevant Out-of-Home campaigns can offer messaging to drive audiences instore and online while they are in this decision-making mindset. DRIVE TO STORE. Opening the Last Window of Influence. With the presence of Out-of-Home (OOH) in almost all urban environments, OOH advertising is a truly immersive media experience and it has long been recognised to offer outstanding activation capabilities. Proximity sites and broadcast capabilities that deliver relevant messages to mass audiences at the right time and place offer an incomparable opportunity to drive to store. DRIVE TO MOBILE & ONLINE. Meeting audiences on-the-go. Today’s urban audiences are always connected through their smartphones and tablets. While mobile offers an opportunity for brands to communicate directly with consumers, competition for their attention is high in the increasingly fragmented media environment. Consumers have growing expectations to receive timely, relevant content at all times and OOH is uniquely placed to drive traffic at a chosen point in the consumers’ journey.